Inside Overtime: How CEO Dan Porter Built a Billion-Dollar Sports Brand for the Next Gen | Podcast
Speed of Culture Podcast VideosMarch 25, 202500:04:37

Inside Overtime: How CEO Dan Porter Built a Billion-Dollar Sports Brand for the Next Gen | Podcast

On The Speed of Culture Podcast, Dan Porter, CEO of Overtime, breaks down how the next generation of sports fans consume content, why Gen Z is rewriting the rules of engagement, and how Overtime is building leagues, media, and commerce for the digital-first era.

TImestamps:

[03:21] Overtime Is More Than a Media Brand—It’s a Sports Empire
[09:31] Gen Z Doesn’t Watch Sports Like Their Parents—And That’s a Good Thing
[17:52] Athlete Influence Is the Future of Sports Media
[24:49] Brand Integration in Sports Is Evolving—And the Smartest Brands Are Leaning In
[35:57] You Can’t Win Playing Someone Else’s Game—Create Your Own Lane

For more insights, visit our blog.
https://www.suzy.com/blog/dan-porter-ceo-overtime

Apple Podcast:
https://podcasts.apple.com/us/podcast/inside-overtime-how-ceo-dan-porter-built-a-billion/id1617896513?i=1000700736547

Spotify Podcast:
https://open.spotify.com/episode/1qfr7uAJAMojgRRMPptOjd

@AdweekMag #SpeedofCulture #Overtime #GenZSports #FutureofSports #AthleteBranding
matt britton, market research, consumer insights, suzy, Market research platform, Gen Z sports, NIL deals, Dan Porter, Athlete branding, Sports media innovation, Overtime, Future of sports, Digital sports content, Fan engagement strategies, Social media and sports, Athlete storytelling, Building sports leagues, Overtime Elite,