How William Grant & Sons is Raising the Bar on Consumer Insights with Paul Basford | Podcast
Speed of Culture Podcast VideosNovember 04, 202400:32:26

How William Grant & Sons is Raising the Bar on Consumer Insights with Paul Basford | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.

Timestamps:
[01:30] Navigating Growth Through On- and Off-Premise Channels
[06:35] Driving Innovation in Premium Spirits: The Hendrick’s Gin Model
[13:10] Tequila’s Rise: Experimentation and Celebrity Influence
[18:35] The Role of Packaging in Creating a Distinct Brand Identity
[23:40] Catering to Gen Z: A Focus on Quality and Responsibility

Tune in today!

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/paul-basford-us-president-managing-director-william-grant-sons

Apple Podcast:
https://podcasts.apple.com/us/podcast/raising-the-bar-why-consumer-insights-matter-at/id1617896513?i=1000675592324

Spotify Podcast:
https://open.spotify.com/episode/0ihIWhtrEFUkCIEuqemTcE?si=voTNwXAcQp6N2UeGDY9AXw

#podcast #genz #cocktail
matt britton, market research, consumer insights, suzy, Market research platform, Gen Z, Milagro Tequila, Paul Basford, Hendrick’s Gin, Glenfiddich Whisky, Spirits industry, Cocktail trends, William Grant & Sons,