How Visa Is Betting on AI, Athletes, & Everyday Empowerment with Matt Story | Podcast
Speed of Culture Podcast VideosAugust 13, 202500:30:59

How Visa Is Betting on AI, Athletes, & Everyday Empowerment with Matt Story | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.

[Timestamp: 01:38] — Building Cultural Impact Through Global Sports Moments
[Timestamp: 06:32] — Payments as a Brand Touchpoint, Not Just a Product
[Timestamp: 11:05] — The AI Layer Will Power the Next Evolution in Commerce
[Timestamp: 15:34] — Creators Are Entrepreneurs, and Core to Visa’s Business Strategy
[Timestamp: 18:54] — Storytelling as Emotional Differentiator in a Transactional Industry

Listen to Matt Story on The Speed of Culture podcast to discover how Visa is reimagining payments as emotional, cultural, and inclusive experiences that shape who we are and where we’re going.

For more insights, visit our blog: https://www.suzy.com/blog/matt-story-vp-global-brand-integrated-marketing-visa

Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-swipe-tap-click-how-visa-is-betting-on-ai/id1617896513?i=1000721640892

Spotify: https://open.spotify.com/episode/7iADqN1GyahYhHRvUIEYzw

#Visa #BrandStorytelling #CreatorEconomy @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, Visa, Matt Story, Payments,