How The J.M. Smucker Company is Bottling Legacy in Every Jar with CMO Gail Hollander| Podcast
Speed of Culture Podcast VideosOctober 22, 202400:30:21

How The J.M. Smucker Company is Bottling Legacy in Every Jar with CMO Gail Hollander| Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company. Gail discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity.

Tune in!

Timestamps:
[01:11] Lessons from the Agency World
[06:57] The Evolution of Agencies in an AI-Driven World
[11:18] Modernizing Legacy Brands Through Culture and Consumer Truths
[15:16] Simplifying the Consumer Experience
[20:51] A Brand’s Beating Heart

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/gail-hollander-cmo-the-smuckers-company

Apple Podcast:
https://podcasts.apple.com/us/podcast/legacy-in-every-jar-the-j-m-smucker-companys-modern/id1617896513?i=1000674003215

Spotify Podcast:
https://open.spotify.com/episode/4buyTDhMuWTo7MmVhkPlll?si=uStY9kRuQOKI15Zp4a2gFw

#Smucker #podcast #innovation #snacks
matt britton, market research, consumer insights, suzy, Market research platform, Jif, Hostess Brands, Gail Hollander, Legacy brands, Folgers, J.M. Smucker Company,