Walmart Connect is reshaping the retail media landscape in real time with Ryan Mayward | Podcast
Speed of Culture Podcast VideosJune 10, 202500:15:33

Walmart Connect is reshaping the retail media landscape in real time with Ryan Mayward | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Ryan Mayward, SVP of Retail Media Sales at Walmart Connect, to discuss the future of retail media. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Tune into the latest episode or read the transcript below to learn more. Here are some top takeaways:

[00:01:03] Walmart Connect’s Growth from Ad Seller to Retail Media Powerhouse
[00:03:19] Closed-Loop Attribution at Scale with First-Party Data
[00:05:00] Moving Beyond the Funnel: Why Touchpoint Strategy Wins
[00:08:22] CTV as a Commerce Catalyst: Walmart’s Playbook
[00:10:57] Unlocking Personalization at Scale Through AI-Enhanced Creative

For more insights, visit our blog: https://www.suzy.com/blog/ryan-mayward-svp-retail-media-sales-walmart-connect

Apple Podcast: https://podcasts.apple.com/gb/podcast/how-ryan-mayward-is-expanding-walmart-connects-retail/id1617896513?i=1000712251307

Spotify Podcast: https://open.spotify.com/episode/69jyoCmGWFcBxuqsiW9qRB

#speedofculture #walmart #retailmedia #ctv #aiinmarketing #adtech @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, CTV ads, Ryan Mayward, Walmart Connect, retail media innovation, omnichannel advertising,