How Richard Nunn & Maggie Schmerin turn United Airlines into a loyalty & media powerhouse | Podcast
Speed of Culture Podcast VideosJuly 15, 202500:35:04

How Richard Nunn & Maggie Schmerin turn United Airlines into a loyalty & media powerhouse | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Richard Nunn, CEO, United MileagePlus, and Maggie Schmerin, Chief Advertising Officer at United Airlines. Together, they unpack how United is rewriting the rules of airline marketing, from loyalty built on personalization to Starlink-powered experiences and culture-driven creative.

[01:39] — Loyalty Built on Behavior, Not Just Miles
[05:47] — Meeting Travelers Where They Scroll, Not Where You Fly
[09:51] — Branding Without Borders (or Blue Fonts)
[11:09] — Starlink Isn’t Just Faster Wi-Fi—It’s Experience Infrastructure
[22:11] — Cultural Relevance is the New Ad Placement

For more insights, visit our blog: https://www.suzy.com/blog/richard-nunn-ceo-united-mileageplus-maggie-schmerin-chief-advertising-officer-united-airlines

Apple Podcast: https://podcasts.apple.com/gb/podcast/flight-plan-how-richard-nunn-and-maggie-schmerin-are/id1617896513?i=1000717347578

Spotify Podcast: https://open.spotify.com/episode/0gwyL6QKQaS6q3cfTxdLa8

#SpeedofCulture #UnitedAirlines #TravelMarketing #BrandDifferentiation #CXStrategy #AdTech @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, airline loyalty, travel marketing, United Airlines, Richard Nunn, Maggie Schmerin,