How Principal Financial Group’s CMO Beth Wood is Future-Proofing Finance | Podcast
Speed of Culture Podcast VideosNovember 12, 202400:35:13

How Principal Financial Group’s CMO Beth Wood is Future-Proofing Finance | Podcast

In this episode of The Speed of Culture Podcast, Matt Britton sits down with Beth Wood, EVP and Chief Marketing Officer at Principal Financial Group. Beth shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise.

Timestamps:
[01:16] From Accidental Entrepreneur to Financial Leader
[06:41] Financial Literacy & Small Business Needs
[11:07] Crafting a Distinctive Brand Strategy
[21:26] Reaching Millennial Consumers
[28:23] Leveraging AI to Enhance Customer Experience
[31:15] Evolving Leadership in a Modern Workplace

Watch the full episode now! 🎧

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/beth-wood-evp-cmo-principal-financial-group

Apple Podcast:
https://podcasts.apple.com/us/podcast/future-proofing-finance-principal-financial-groups/id1617896513?i=1000676632013

Spotify Podcast:
https://open.spotify.com/episode/7EpplWiDUa6yuhVHmp3SHD?si=iP9NhlJvRx6eKzIjxTUgjg

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matt britton, market research, consumer insights, suzy, Brand strategy, Market research platform, Financial literacy, Financial Planning, Marketing Innovation, B2B marketing, marketing partnerships, leadership insights, Beth Wood, The Speed of Culture Podcast, Principal Financial Group, AI in financial services,