How Marriott is Redefining Loyalty and Personalization with CCO, Peggy Roe | Podcast
Speed of Culture Podcast VideosDecember 03, 202400:28:13

How Marriott is Redefining Loyalty and Personalization with CCO, Peggy Roe | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. Peggy shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences.

Tune in Now!

Timestamps:
[08:24] Meeting Customers at Every Life Stage
[12:06] First-Party Data as the Key to Personalization
[21:57] The Shift Toward Experience-Driven Travel
[24:07] Building Loyalty Through Passion-Based Experiences
[32:19] Elevating Women in Leadership

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/peggy-roe-executive-vp-chief-customer-officer-marriott-international

Apple Podcast:
https://podcasts.apple.com/us/podcast/how-marriott-is-redefining-loyalty-and/id1617896513?i=1000679055395

Spotify Podcast:
https://open.spotify.com/episode/4W1cxjzrFHEF8wPNZWSQ4N?si=qpbP51PuTeet-MUNZUuGfw

#TheSpeedOfCulture #MarriottBonvoy #CustomerLoyalty #ExperienceTravel #podcast
matt britton, market research, consumer insights, suzy, Market research platform, Customer Loyalty, Marriott International, travel personalization, Marriott Bonvoy, experiential travel, Peggy Roe, Marriott data strategy, women in leadership, hospitality insights, passion-based travel,