How H&R Block’s Year-Round Strategy is Changing Tax Filing with CMO Jill Cress | Podcast
Speed of Culture Podcast VideosMarch 25, 202500:03:55

How H&R Block’s Year-Round Strategy is Changing Tax Filing with CMO Jill Cress | Podcast

On The Speed of Culture Podcast, Jill Cress, Chief Marketing & Experience Officer at H&R Block, breaks down how AI, digital transformation, and consumer insights are reshaping the tax industry. From helping Gen Z navigate their first tax filings to leveraging AI-powered tools for real-time tax support, Jill shares how H&R Block is making tax season easier, smarter, and more accessible for all.

Timestamps:
[02:04] Tax Season is the Ultimate Sprint
[05:41] AI is Transforming DIY Tax Filing
[08:51] The Gen Z Taxpayer: Optimistic, Yet Facing Debt
[16:39] H&R Block is Bringing Tax Education to TikTok
[23:05] Maximizing Refunds: How H&R Block Helps Americans Find Hidden Money

For more insights, visit our blog:
https://www.suzy.com/blog/jill-cress-chief-marketing-experience-officer-h-r-block

Apple Podcast:
https://podcasts.apple.com/us/podcast/beyond-april-15-how-h-r-blocks-year-round-strategy/id1617896513?i=1000701043799

Spotify Podcast:
https://open.spotify.com/episode/5hSOYnjxLGxL2HlHPDbPGM

@AdweekMag #SpeedofCulture #HRBlock #AIFinance #TaxSeason2025
matt britton, market research, consumer insights, suzy, Market research platform, Jill Cress, H&R Block, Gen Z financial trends, Tax refund strategies, AI tax filing, Smart tax prep, Digital tax solutions, Financial literacy 2025, AI in finance, Tax filing made easy,