SVP & CMO Mark Kirkham’s Vision for PepsiCo’s Future | Podcast
Speed of Culture Podcast VideosSeptember 17, 202400:37:59

SVP & CMO Mark Kirkham’s Vision for PepsiCo’s Future | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation.

Timestamps:
[02:09] Navigating the Complexity of Brand Relevance
[05:27] Mastering Social Media and Influencer Strategies at Scale
[00:06:28] Leveraging Data and AI for Scalable Personalization
[13:43] Blending Technology with Human Creativity in Brand Building
[25:18] Striking a Balance Between Global Consistency and Local Relevance

Listen to Mark Kirkham on The Speed of Culture podcast for insights into how PepsiCo stays ahead in a rapidly evolving F&B landscape.
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/mark-kirkham-svp-cmo-pepsico-international-beverages
Apple Podcast: https://podcasts.apple.com/us/podcast/global-taste-local-twist-mark-kirkhams-vision-for-pepsicos/id1617896513?i=1000669805071
Spotify Podcast: https://open.spotify.com/episode/2UdGzFGLgtZoXARCi2yY99?si=TFvhP0JSTjay0E8nBkTqBQ
#podcast #pepsi
matt britton, consumer insights, suzy, Podcast, Speed of Culture, PepsiCo, Pepsi Max, AI in marketing, Global Branding, Mark Kirkham, Consumer Engagement,