Game plan: Hasbro’s strategy to reinvent its icons for a new gen
Speed of Culture Podcast VideosOctober 23, 202500:27:02

Game plan: Hasbro’s strategy to reinvent its icons for a new gen

In this episode of The Speed of Culture, Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Peppa Pig while experimenting with AI-driven possibilities. She also shares how the toy giant is adapting its marketing playbook for YouTube, gaming, and creators, while reminding leaders why adaptability is the most critical skill in a changing marketplace.

[01:36] – Play as a Cure for Loneliness
[07:14] – AI Should Accelerate, Not Replace, Creativity
[09:30] – Refreshing Legacy Brands Without Losing DNA
[11:51] – Why Tactile Play Is Back in Demand
[14:38] – Winning Kids’ Attention in the Right Channels
[20:17] – Adaptability as a Leadership Edge
[22:58] – A Career Mantra: Be Brave

Listen to Jessica Murphy on The Speed of Culture to discover how Hasbro is redefining play, balancing technology with imagination, and keeping its iconic brands relevant for generations to come.

Apple Podcast: https://suzy.news/hjo
Spotify Podcast: https://suzy.news/9c8904

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