From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine | Suzy
Speed of Culture Podcast VideosNovember 19, 202500:00:38

From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine | Suzy

In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.

[Timestamp: 02:18] – Brand as an Ecosystem of Purpose
[Timestamp: 03:58] – Moving at the Speed of Community
[Timestamp: 06:30] – Omnichannel by Design, Digital at Heart
[Timestamp: 09:20] – Global Growth Begins with Local Listening
[Timestamp: 13:15] – Creativity Under Pressure and Humour in Advertising
[Timestamp: 16:33] – HPT: The Culture of High-Performance Teamwork
[Timestamp: 18:15] – Purpose Beyond Profit: Inclusion as Action
[Timestamp: 20:55] – Lessons for Future Leaders

Listen to Laurie Lam on The Speed of Culture to discover how e.l.f. Beauty is transforming the beauty industry through humour, inclusivity, and community-led innovation, proving that when purpose drives the brand, culture follows.

Apple Podcast: https://suzy.news/rte
Spotify Podcast: https://suzy.news/57e2b8

#SpeedofCulture #ELFBeauty #BrandCreativity #MarketingInnovation #BeautyMarketing #CulturalRelevance @AdweekMag
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