From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture | Suzy
Speed of Culture Podcast VideosSeptember 29, 202600:21:14

From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture | Suzy

This episode of The Speed of Culture Podcast welcomes Allison Varone, Head of Marketing at Campari America. The conversation explores how heritage brands can evolve with changing consumer behavior without losing the rituals and emotional connections that made them distinctive. She breaks down the growth of the spritz category, the rise of mindful drinking, the role of experiential marketing, and bartender education, and why curiosity and commercial awareness are becoming essential skills for modern marketers.

01:28 - When Products Become Part of People’s Lives
04:01 - Mindful Drinking Without Missing the Moment
06:21 - Build the Brand World Around the Consumer Experience
09:49 - Bartenders Are Part of the Brand Experience
13:23 - Not Every Cultural Moment Belongs to Every Brand
19:25 - Curiosity Needs Commercial Context

Listen to this interview with Allison Varone of Campari America on The Speed of Culture Podcast to understand how heritage, social rituals, cultural relevance and consistent consumer experiences are shaping the next era of lifestyle brand building.

Apple: https://tinyurl.com/45wvc6hm
Spotify: https://tinyurl.com/2zyewtxz

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