Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve | Suzy
Speed of Culture Podcast VideosDecember 23, 202500:28:02

Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve | Suzy

In this episode of The Speed of Culture podcast, Matt Britton sits down with Koen Burghouts, President of Sweet Snacking at Mondelēz International, to unpack how one of the world’s largest snack companies continues to grow through culture, speed, and conviction. Koen shares how Mondelēz marketing strategy connects brand, culture, partnerships, and AI to keep iconic brands like Oreo and Chips Ahoy relevant. They further explore Oreo marketing strategy, Chips Ahoy marketing strategy, and what modern leaders must understand about food and beverage brand marketing trends shaping the next decade.

[Timestamp: 04:08] – A Clear Direction Beats Perfect Planning
[Timestamp: 07:36] – Why Premium Indulgence Still Wins
[Timestamp: 10:11] – Channels Change, Expectations Don’t
[Timestamp: 11:25] – Oreo as a Cultural Reference Point
[Timestamp: 12:33] – Creator Partnerships That Actually Matter
[Timestamp: 16:33] – Gen Z, Storytelling, and AI
[Timestamp: 20:57] – Leadership in a Fast-Moving World

Listen to this Koen Burghouts Mondelēz interview on The Speed of Culture podcast to understand how big brands use culture to grow, how Oreo stays relevant, and what the next chapter of Mondelēz leadership insights reveals about the future of brand building.

Apple Podcast: https://suzy.news/x5o
Spotify Podcast: https://suzy.news/2ecad7

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