Drivers Wanted (again): How Volkswagen balances automation with the human side of mobility | Suzy
Speed of Culture Podcast VideosFebruary 19, 202600:00:41

Drivers Wanted (again): How Volkswagen balances automation with the human side of mobility | Suzy

In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends, the role of AI in automotive customer experience, and how Volkswagen is blending heritage with modern technology while preparing for the future of autonomous driving Volkswagen strategy.

[Timestamp: 05:09] – The Volkswagen ‘Drivers Wanted’ Campaign Returns as a Cultural Statement
[Timestamp: 11:13] – The Volkswagen Super Bowl Campaign Reinforces Brand Identity
[Timestamp: 15:42] – Creator Influence in Automotive Marketing Builds Authentic Trust
[Timestamp: 20:00] – Modern CMOs Must Balance Creativity, Technology, and Data
[Timestamp: 22:40] – Career Growth Requires Cross-Functional Experience and Challenge Acceptance

Listen to this Rachael Zaluzec Volkswagen interview on The Speed of Culture podcast to understand how the Volkswagen ‘Drivers Wanted’ campaign supports cultural storytelling, how AI in automotive customer experience is shaping mobility, and how Volkswagen is preparing for the future of autonomous driving Volkswagen strategy.

Apple Podcast: https://suzy.news/1317c4
Spotify Podcast: https://suzy.news/fa3a0e

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