In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.
[Timestamp: 01:54] — How David Reads the Market and Why Triangulation Matters
[Timestamp: 06:30] — Why Zeta Is the Disruptor, Not the Disrupted
[Timestamp: 11:57] — Building Athena and the Case for Voice-First AI
[Timestamp: 16:33] — What an Internal AI Transformation Actually Looks Like
[Timestamp: 25:39] — What the Rise of AI Search Means for Consumer Reach
[Timestamp: 31:40] — Never Waste a Crisis
Listen to this David A. Steinberg interview on The Speed of Culture podcast to hear how Zeta Global's data platform, AI-first architecture, and long-term conviction around the inference generation are shaping what modern marketing technology can actually do for enterprise brands.
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