Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
Speed of Culture Podcast VideosSeptember 16, 202500:34:01

Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI

In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to unpack why the advertising world doesn’t need more ads—it needs smarter ones. Laura shares how Smartly is pioneering intelligent creative that adapts in real time, how AI is transforming marketing from productivity to performance, and why convening industry leaders at Advance is reshaping the future of advertising.

Timestamps:
[01:12] - The Evolution of Leadership and Building Winning Teams
[07:42] - From Internet to AI: Four Eras of Digital Transformation
[12:10] - Intelligent Creative: AI’s Role in Scaling Personalization
[17:55] - Data as the Fuel for Ethical, Privacy-First AI Models
[21:38] - The Changing Role of the CMO in an AI-Driven World
[24:22] - Advance: The “Davos of Advertising” and Industry Transformation
[30:54] - Laura’s Mantra: Execution Matters

Listen to Laura Desmond on The Speed of Culture to uncover how brands can thrive in an AI-driven era, scale campaigns from 50 to 100 markets, and embrace execution as the ultimate driver of growth.

For more insights, visit our blog: https://www.suzy.com/blog/laura-desmond-ceo-smartly-podcast

Apple Podcasts: https://apple.co/4noJrfT

Spotify: https://lnkd.in/ejCVapf2

#SpeedofCulture #AIAdvertising #IntelligentCreative #CMOPlaybook #ExecutionMatters #FutureOfMarketing #Advance #Smartly @adweekmag
matt britton, market research, consumer insights, suzy, Market research platform,