Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world | Podcast
Speed of Culture Podcast VideosSeptember 11, 202500:33:49

Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.

[Timestamp: 01:09] - Why Creativity Matters in an AI-driven World
[Timestamp: 07:28] - Crayola’s Three-Pillar Strategy: Products, Experiences, and Content
[Timestamp: 11:06] - Creativity Beyond Childhood: Adults as a Growing Audience
[Timestamp: 16:37] - Engaging Gen Alpha Through Evolving Touchpoints
[Timestamp: 19:07] The Campaign for Creativity as a Cultural Movement

Listen to Victoria Lozano on The Speed of Culture to uncover how Crayola is redefining creativity as a life skill, expanding beyond crayons through products, experiences, and content, and inspiring people of all ages to embrace creative expression.

For more insights, visit our blog: https://www.suzy.com/blog/victoria-lozano-cmo-crayola

Apple Podcasts: https://suzy.news/victoria-lozano-yt

Spotify: https://suzy.news/victoria-lozano-yt-spotify

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matt britton, market research, consumer insights, suzy, Innovation, Market research platform, Creativity, Campaign for Creativity, Crayola, Marketing Careers, AI and Humanity,