Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin-Ziegenfuss | Podcast
Speed of Culture Podcast VideosOctober 29, 202400:28:23

Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin-Ziegenfuss | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life.

Timestamps:
[05:10] The Post-Pandemic Travel Boom and Carnival’s Rebound Strategy
[12:20] Mindset-Driven Targeting and Rethinking Segmentation
[25:30] Influencers Driving Authenticity and Awareness
[26:15] Personalization Powered by First-Party Data
[33:15] Strategic Collaborations with Beloved Brands

Tune in now!

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/amy-martin-ziegenfuss-cmo-carnival-cruise

Apple Podcast:
https://podcasts.apple.com/us/podcast/how-carnival-cruise-lines-is-navigating-the-future/id1617896513?i=1000674847043

Spotify Podcast:
https://open.spotify.com/episode/5e0Wza7Ir9P6lUdHq0df3j?si=yyIwIMZuQxO1BRJNtTkMow

#podcast #travel #cruise
matt britton, market research, consumer insights, suzy, Customer Experience, Market research platform, COVID-19, Travel, influencers, all-inclusive vacations, First-party data, Carnival Cruise Lines, Brand loyalty, cruise industry, personalization, hospitality marketing,