Amex’s Strategy To Engage the Next Generation, SVP & GM Mary Ellen Jelenek | Podcast
Speed of Culture Podcast VideosJuly 11, 202400:27:46

Amex’s Strategy To Engage the Next Generation, SVP & GM Mary Ellen Jelenek | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships.

Timestamps:
[02:39] The Power of Experiential Marketing
[07:49] Leveraging Live Sports for Brand Engagement
[11:18] Data-Driven Customer Insights
[ 08:41] Adapting to Changing Consumer Trends
[18:15] The Role of Content in Brand Expansion

Listen to Mary Ellen Jelenek on the Speed of Culture podcast for insights into experiential marketing, data strategies, and content's role in brand growth.

For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/mary-ellen-jelenek-svp-gm-american-express
Apple Podcast: https://podcasts.apple.com/us/podcast/captivating-gen-z-amexs-strategy-to-engage-the-next/id1617896513?i=1000661644066
Spotify Podcast: https://open.spotify.com/episode/5NbNZhXaFbS90vHbxpmBLo?si=kE_3ja_STi-6IXRkN7WZUA
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Gen Z, Live Sports, Coachella, NBA Sponsorships, Mary Ellen Jelenek, Formula One, Millenial, Olivia Rodrigo, American Express,