Brooks Brothers on Distilling brand identity to diversify for a new audience with Ken Ohashi | Short
Speed of Culture Podcast VideosOctober 01, 202400:01:00

Brooks Brothers on Distilling brand identity to diversify for a new audience with Ken Ohashi | Short

Brooks Brothers CEO Ken Ohashi believes in embracing curiosity and taking risks—like the recent FILA collaboration. In the latest episode of The Speed of Culture podcast, Ken shares how Brooks Brothers tested new channels of media, learned from what didn’t work, and stayed curious enough to find what does. It’s not about getting things perfect; it’s about evolving.

Listen now to explore the creative process

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/how-to-distill-brand-indentity

Apple Podcast:
https://podcasts.apple.com/us/podcast/how-a-200-year-old-brand-pivoted-to-athleisure-wear/id1617896513?i=1000558724095

Spotify Podcast:
https://open.spotify.com/episode/4ySPR2jkFJYH5SLRws3fDA?si=4d4847c958904139

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matt britton, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, YT Short, InnovationInFashion, FashionMarketing, BrooksBrothers, Ken Ohashi, Market researc, Fila, BrandPartnerships,