Big goals: How Julie Haddon is putting female athletes at the heart of culture | Podcast
Speed of Culture Podcast VideosAugust 19, 202500:27:16

Big goals: How Julie Haddon is putting female athletes at the heart of culture | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

[Timestamp: 03:15] Culture x Competition: Why Fans Watch the NWSL
[Timestamp: 06:24] Cultural Relevance Means More Than Sports Content
[Timestamp: 08:38] The Power of Platform Partners like Overtime
[Timestamp: 15:54] Brand Partnerships That Break the Mold
[Timestamp: 25:39] The 2026 World Cup Will Be a Catalyst for the NWSL

Listen to Julie Haddon on The Speed of Culture podcast to uncover how the NWSL is redefining women’s sports through creativity, community, and culture-forward brand strategy.

For more insights, visit our blog: https://www.suzy.com/blog/julie-haddon-former-chief-marketing-commercial-officer-national-womens-soccer-league

Apple Podcasts: https://suzy.news/julie-haddon-yt

Spotify: https://suzy.news/julie-haddon-yt-spotify

#SpeedofCulture #NWSL #WomensSports #AthleteMarketing @AdweekMag

This episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025.
matt britton, market research, consumer insights, suzy, Market research platform, NWSL, Julie Haddon, National Women's Soccer League, Womens Sports, Athlete Marketing,