Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant | Short
Speed of Culture Podcast VideosJuly 29, 202500:00:35

Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant | Short

If your brand only shows up through a creator, your audience will remember the creator—not you. Karen Riley-Grant, CMO of Vuori, the $5 billion dollar performance apparel startup, explains why marketers must protect long-term brand equity while driving short-term results—and why depending too much on partnerships is a dangerous trap.

For more insights, visit our blog: https://www.suzy.com/blog/karen-riley-grant-cmo-vuori

Apple Podcast: https://podcasts.apple.com/gb/podcast/athleisure-ascendant-inside-vuoris-explosive-growth/id1617896513?i=1000719619089

Spotify Podcast: https://open.spotify.com/episode/163Frzghs9Hi6JlT1lHfnm

#SpeedofCulture #Vuori #CreatorStrategy #BrandMarketing #CMOInsights @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, brand storytelling, Vuori, Vuori marketing, athleisure trends, Karen Riley-Grant,