Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant | Podcast
Speed of Culture Podcast VideosJuly 29, 202500:29:20

Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Karen Riley-Grant, CMO at Vuori, to unpack how the brand’s product-first strategy, community-building, and global expansion are redefining athleisure. Learn why Vuori’s growth isn’t about speed—it’s about staying true to the soul of the brand.

[06:35] – Product First, Always
[10:30] – Don’t Let Creators Speak Louder Than You
[13:12] – Growth That Protects Brand Integrity
[17:31] – Stores Are More Than Sales Channels
[23:02] – Founder Stories Still Win

For more insights, visit our blog: https://www.suzy.com/blog/karen-riley-grant-cmo-vuori

Apple Podcast: https://podcasts.apple.com/gb/podcast/athleisure-ascendant-inside-vuoris-explosive-growth/id1617896513?i=1000719619089

Spotify Podcast: https://open.spotify.com/episode/163Frzghs9Hi6JlT1lHfnm

#SpeedofCulture #Vuori #BrandStrategy #DTCMarketing #CMOPlaybook @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, brand storytelling, Vuori marketing, Karen Riley-Grant, Vuori, athleisure trends,