Amex’s Strategy To Captivate Gen Z with Mary Ellen Jelenek | Short
Speed of Culture Podcast VideosOctober 04, 202400:00:40

Amex’s Strategy To Captivate Gen Z with Mary Ellen Jelenek | Short

How can brands captivate younger audiences? Discover the secrets with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express.

Learn how Amex harnesses the power of strategic partnerships, like their thrilling collaboration with Formula One, to connect with Millennials and Gen Z.

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/mary-ellen-jelenek-svp-gm-american-express

Apple Podcast:
https://podcasts.apple.com/us/podcast/captivating-gen-z-amexs-strategy-to-engage-the-next/id1617896513?i=1000661644066

Spotify Podcast:
https://open.spotify.com/episode/5NbNZhXaFbS90vHbxpmBLo?si=aEzeindESoGn1fGkp93wng

#amex #creditcard #podcast #genz
matt britton, market research, consumer insights, suzy, Market research platform, Gen Z, YT Short, Formula One, American Express, Olivia Rodrigo, Live Sports, NBA Sponsorships, Coachella, Mary Ellen Jelenek, Amex, Customer Loyalty,