American Eagle CMO Craig Brommers on Engaging Gen Z, TikTok, and Brand Loyalty | Podcast
Speed of Culture Podcast VideosNovember 21, 202400:29:18

American Eagle CMO Craig Brommers on Engaging Gen Z, TikTok, and Brand Loyalty | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.

Timestamps:
[02:36] TikTok’s Influence on Gen Z Engagement
[04:07] Shifting the Marketing Mix to Prioritize Digital
[06:59] Authenticity in Creator-Led Content
[11:00] Bringing Athletes into Everyday Life with the “Live Your Life” Campaign
[16:11] Reinventing the In-Store Experience to Drive Engagement

Tune in today

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/craig-brommers-cmo-american-eagle-outfitters

Apple Podcast:
https://podcasts.apple.com/us/podcast/engaging-gen-z-in-retail-american-eagle-cmo-craig-brommers/id1617896513?i=1000677754970

Spotify Podcast:
https://open.spotify.com/episode/4t4xYlGQXb4PXp0J7BB8Is?si=CxOAFXdRQV2l5yhJSY17GA

#podcast #genz #tiktok #americaneagle
matt britton, market research, consumer insights, suzy, Market research platform, Craig Brommers, TikTok retail strategy, Creator-led content, Influencer impact, Gen Z Marketing, brand storytelling, Sports and fashion collaboration, American Eagle Outfitters, Retail Innovation, Omnichannel retail,