Access Granted: Amex’s Jessica Ling explains how the brand is redefining the new premium | Suzy
Speed of Culture Podcast VideosJanuary 06, 202600:25:29

Access Granted: Amex’s Jessica Ling explains how the brand is redefining the new premium | Suzy

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.

[Timestamp: 01:47] – Redefining Premium As Access
[Timestamp: 03:45] – Build Around Culture To Create Real Demand
[Timestamp: 05:16] – Use Heritage As A Strategic Advantage
[Timestamp: 07:35] – Turn Campaigns Into A Long-Term Story Spine
[Timestamp: 10:11] – Treat Media As An Integrated System
[Timestamp: 13:31] – Prepare Now For AI-Led Commerce Journeys
[Timestamp: 16:55] – Personalization And Connected Experiences Will Define Loyalty

Listen to the Jessica Ling interview on The Speed of Culture podcast to understand how American Express advertising strategy, the future of premium experiences, and AI-driven personalization are redefining consumer value and the new standard for modern brand leadership.

Apple Podcast: https://suzy.news/f869eb
Spotify Podcast: https://suzy.news/a10bda

#TheSpeedOfCulture #AmericanExpress #FutureOfPremium #BrandStorytelling #CustomerExperience @AdweekMag
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