Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes. The discussion highlights why the most significant hurdle in digital transformation often involves the human element rather than the software itself.
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