In this episode of The Speed of Culture podcast, Matt Britton welcomes Claire Nance, the Senior Director of Marketing Communications at Microsoft's Xbox Media Solutions. Claire explains the transition of the gaming business following Microsoft's acquisition of Activision Blizzard and how the company now offers a full spectrum of opportunities across mobile, PC, and console. The discussion focuses on the global reach of 3.6 billion gamers, the role of mobile gaming in providing universal access, and why the industry must move past outdated stereotypes to understand the modern gaming audience. Claire also shares her philosophy on player-first advertising and her non-linear career path that led her into one of the most immersive sectors of entertainment.
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