The priceless playbook: How Mastercard is using AI personalization to stay relevant | Suzy
Speed of Culture Podcast VideosApril 28, 202600:44:53

The priceless playbook: How Mastercard is using AI personalization to stay relevant | Suzy

In this episode of The Speed of Culture, Matt Britton sits down with Rustom Dastoor, EVP of Marketing and Communications for the Americas at Mastercard, to explore how one of the world’s most iconic brands keeps evolving—from “Priceless” campaigns to AI-driven personalization and brand storytelling in the age of creators.

00:41 - The Priceless Truth: It Was Never About the Payment
03:46 - Access Is the New Flex
07:35 - Creators vs Commercials: The New Brand Equation
10:59 - Personalization Isn’t a Feature—It’s a Feeling
21:32 - In the Age of AI, Curiosity Is the Competitive Edge

Tune in to hear Rustom Dastoor share how Mastercard stays culturally relevant, creatively bold, and technologically ahead—without ever forgetting the human at the center of every transaction.

Apple Podcast: https://suzy.news/1bg
Spotify Podcast: https://suzy.news/k8n

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suzy, matt britton, Market research platform, market research, consumer insights,