From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture | Suzy
Speed of Culture Podcast VideosJune 16, 202600:34:05

From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture | Suzy

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz’s new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand’s future.

[Timestamp: 01:23] – Reimagining Legacy at Scale
[Timestamp: 07:59] – AI and the Future of Discoverability
[Timestamp: 19:30] – Navigating Economic Pressures with a Full Funnel Strategy
[Timestamp: 21:15] – The Generational Media Divide
[Timestamp: 23:47] – Cultural Relevance Through the NFL Partnership
[Timestamp: 29:13] – The Entrepreneurial Marketer

Listen to this Todd Kaplan Kraft Heinz North America interview on The Speed of Culture podcast to hear how one of marketing’s most respected CMOs is keeping century-old brands at the center of culture — from NFL tailgates to TikTok feeds to the algorithm-driven future of discovery.

Apple: https://tinyurl.com/4eet2feb
Spotify: https://tinyurl.com/mta68xsw

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suzy, matt britton, Market research platform, market research, consumer insights,