Creative License: How Adobe helps brands stay creative in the age of AI | Suzy
Speed of Culture Podcast VideosJune 16, 202600:27:01

Creative License: How Adobe helps brands stay creative in the age of AI | Suzy

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rachel Thornton, CMO of Adobe Enterprise, live from CES 2026 in Las Vegas. Rachel unpacks how Adobe helps brands move from raw customer data to genuine personalization at scale, why she believes everyone is a creator, and how agentic AI is used in a marketing team. The conversation also covers Adobe's push into sports and fan engagement, the Semrush acquisition, and how to build brand integrity in a world where AI can generate content faster than any team can review it.

[Timestamp: 02:26] Adobe's Core Strategy: Customer Needs Drive Every Innovation
[Timestamp: 05:55] Everyone Is a Creator
[Timestamp: 11:01] What AI Agents Actually Do for Marketers
[Timestamp: 15:08] Brand Integrity at Scale
[Timestamp: 19:38] Building for Human Customers and AI Agents

Listen to this Rachel Thornton Adobe interview on The Speed of Culture podcast to understand how Adobe is helping enterprise brands turn data into experience, expand the definition of creativity, and build for the next era of AI-driven customer engagement.

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