In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Mark Kirkham on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.